Kelassur has been known since its beginnings as an online insurance comparator through the kelassur.com website, where users can compare general insurance products, and through Devismutuelle.com, where users can compare complementary health insurance.
This company, specialized in web environments, has also developed Rakel, a business management tool designed for insurance intermediaries. With this SaaS solution, users can access a rate comparator and numerous innovative tools that allow insurance professionals to track prospects from the moment of acquisition through to contract formalization.
3
key objectives covered by electronic signature
2
comparator websites integrated with electronic signature
Days
needed to integrate the signature service
The Challenge
Kelassur was looking for an online electronic signature solution as a way to complement its two main activities and address the challenges of its growth.
In terms of its online comparator, Kelassur wanted to go a step further in the conversion process and offer users the ability to directly contract, online, the offer selected after the comparison stage. The dual goal was to bring security to contract formalization and improve the user experience.
As Nicolas Dulman, CEO of Kelassur.com, explains, before implementing electronic signature, users were redirected once the comparison was complete to the websites of partner insurance companies. Some of these sites offered electronic signature, but this feature wasn’t universally available, which inevitably caused an interruption in the user’s browsing experience — and, at times, even inconsistencies between the content on Kelassur’s site and that of the insurance company. What the company wanted was to reduce these interruptions by offering electronic signature directly within its own environment.
“The provider we worked with before couldn’t deliver services we were satisfied with, so what we wanted was a trusted partner, responsive and experienced in web services and trust services, who could also walk alongside us for the long term.”
— Nicolas Dulman, CEO of Kelassur.com
Three Goals for Electronic Signature
As far as the insurance comparator was concerned, implementing electronic signature met three goals:
- Bringing fluidity to the process while keeping users within the Kelassur environment.
- Offering a complementary service both to site visitors and to insurance companies partnered with Kelassur.
- Being able to integrate into the Rakel tool, giving brokerages the ability to collect signatures from their prospects.
After comparing the offerings from existing providers, Kelassur chose Namirial‘s solution, since it makes it possible to implement an electronic signature service on any website very quickly.
“The ease of understanding how it worked, the speed of integration, and the functional richness of the electronic signature API played a key role in our decision.”
— Nicolas Dulman, CEO of Kelassur.com
Solution
Within just a few days, Kelassur integrated Namirial‘s signature service into its web solutions and gave users the ability to sign affiliation forms and advisory obligations directly online.
This solution allows users to group all contacts regardless of their origin, view prices for several offers or ranges at once, send follow-up emails to prospects, create quotes, and store in an Electronic Document Management (EDM) system the documents needed for enrollment — such as affiliation certificates signed electronically with Namirial.
Results
After using the service for several months, Kelassur is pleased with how the project turned out. Thanks to electronic signature, it now offers partner insurance companies much more than leads — it can hand them customers directly. The signature module integrated into its own Rakel software also offers a decisive, differentiating advantage over competitors.
“Namirial has brought significant benefits: the system they proposed to us is both solid and flexible. The functional richness of their API, which lets us build very sophisticated reporting interfaces within our own tools, fully convinced us. Another important factor that proved decisive for the project’s success was that the technical and commercial teams have repeatedly shown great responsiveness to the specific questions we raised. For us, Namirial is today an ideal partner with a remarkable ability to adapt.”
— Nicolas Dulman, CEO of Kelassur.com
Disclaimer: this success story was originally produced and published by Signaturit Group. Following the integration of Signaturit into the Namirial Group, it is now hosted on the Namirial website for archival and informational purposes. The results, figures, branding, and product references reflect the customer experience at the time of original publication and may no longer represent current offerings or outcomes.