Digital trust in Europe: what are the key trends for 2026?
Four countries, 700 decision-makers: discover how European businesses’ digital trust priorities are evolving.
AI, fraud, sovereignty, regulation, digital identity: the 2026 European Digital Trust Barometer by Namirial, produced in partnership with Xerfi, explores the transformations underway and the priorities that will shape the next three years.
One Europe, four digital trust trajectories
Based on a survey of 700 decision-makers from SMEs and large enterprises across France, Germany, Italy and Spain, this second edition compares the maturity levels, priorities and outlooks of Europe’s four major markets.
One clear picture emerges: businesses face common challenges, but their strategies diverge when it comes to AI, fraud prevention, regulation and longer-term investment.
From digitalisation to transformation
How far have European businesses progressed in digitalising their processes? Discover their maturity levels, main barriers and next investment priorities.
AI: does not always mean trust
AI adoption is accelerating rapidly: up 23 percentage points in France in just one year. But is trust in AI growing at the same pace when it comes to critical processes?
Fraud, regulation and sovereignty
As threats and regulatory requirements evolve, discover the role of cybersecurity, compliance, digital identity and European solutions in organisations’ digital trust strategies.
One Europe, four strategies
France, Germany, Italy and Spain are not following exactly the same path. Compare their priorities, maturity levels and visions for 2028.
Could Digital Trust Become the Next Driver of Competitiveness?
Compliance and security remain fundamental. But another vision is emerging: digital trust as a driver of growth, innovation and transformation. Which European market is already leading this shift? And which priorities will make the difference by 2028? Discover the full results and compare your strategy with those of 700 European decision-makers.
“This Barometer confirms what we see among our clients across Europe: digital trust is evolving from a compliance requirement into a true driver of growth. Our role is to support each market, at its own pace, toward that shared destination.”
Max Pellegrini
Chief Executive Officer Namirial
