Fluidra: International Success with Electronic Signatures

Fluidra, a global leader in pool and wellness solutions, introduced electronic signatures to streamline document workflows, strengthen regulatory compliance and support its sustainability objectives. Starting with Legal and Tax, the solution progressively expanded across departments, companies and countries.

Founded in 1969, Fluidra is a multinational company specializing in products and solutions for the pool and wellness industry, with operations in more than 47 countries. As the organization continued to grow internationally, managing increasing volumes of legal, corporate and HR documentation efficiently became a strategic priority.

In 2020, Fluidra adopted the electronic signature technology originally provided by Namirial. What began as a project within the Legal and Tax teams evolved into an international digitalization initiative involving more than 200 users across more than 20 companies and 15 countries.

+200

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The challenge

Fluidra’s international growth brought with it an increasing volume of contracts, legal documents and employment documentation that needed to be managed across different teams and entities.

Traditional workflows based on printing, manually signing, scanning and sending documents required considerable administrative effort and slowed down processes that increasingly needed to operate across countries and business units.

The company therefore needed an electronic signature solution capable of addressing several objectives at the same time:

  • Reduce the time and manual effort required to manage legal and corporate documentation.
  • Support legally robust electronic transactions across its European operations.
  • Make signing processes easier for employees and internal teams.
  • Scale document workflows across multiple companies, departments and countries.
  • Reduce paper consumption and the environmental impact associated with printing and transporting documents.

“Namirial’s electronic signature platform not only ensures us compliance with various legal regulations, but has also been a fundamental pillar in our sustainability strategy, reducing the use of paper and CO2 emissions. With the electronic signature we have achieved faster, more secure and efficient document management, allowing us to focus our efforts on areas of greater added value for the company.”

Andrés Botella, Global Legal & Tax Director at Fluidra

Solution

Following an extensive evaluation process, Fluidra selected the electronic signature platform provided by Namirial. Legal security, ease of use and the ability to support an international rollout were key elements in the decision.

The solution was initially piloted by the Legal and Tax teams at Fluidra’s headquarters. Once the benefits and usability of the platform had been validated, adoption expanded to other departments and international subsidiaries.

Today, the electronic signature workflow described in the original project involves more than 200 users across more than 20 companies in 15 countries.

Departments and documents managed

  • Legal and Tax: contracts, agreements and other legal documentation can be managed electronically, supporting regulatory compliance while simplifying internal processes.
  • Human Resources: employment contracts, new-hire documentation, terminations, amendments and other employment-related documents can be handled and stored digitally.
  • Sustainability and ESG: replacing paper-based processes contributes to reducing paper consumption, document transportation and the associated environmental impact.

Electronic signatures also support Fluidra’s compliance requirements within the European regulatory framework. The ability to manage legally valid electronic transactions under the eIDAS framework was particularly relevant for a company operating across multiple European jurisdictions.

“The adaptability and ease of use of Namirial’s platform allowed us to quickly expand its use in our global operations, improving our document management efficiency.”

Jesús Gragera, Global Legal Operations Manager at Fluidra

Results

The implementation of electronic signatures produced benefits that extended beyond the Legal and Tax functions, supporting Fluidra’s broader digital transformation across its international organization.

  • Greater operational efficiency: less time is required for printing, signing, scanning, sending and manually managing documents, enabling employees to focus on higher-value activities.
  • Scalable international adoption: the solution expanded from an initial pilot to more than 200 users in more than 20 companies across 15 countries.
  • Regulatory compliance: electronic signature workflows support legally valid digital transactions within the European eIDAS framework.
  • Reduced paper consumption: digitizing signature processes has helped limit the use of paper and the resources associated with printing and transporting documents.
  • More efficient HR administration: employment-related documents can be signed and managed digitally, simplifying processes for a workforce of thousands of employees worldwide.
  • Support for sustainability objectives: lower paper consumption and fewer physical document movements contribute to reducing the environmental impact of administrative processes.

“This initiative has significantly reduced our environmental footprint, aligning with Fluidra’s sustainability goals by reducing paper use, CO2 emissions and water consumption.”

Ángela Sagastibelza, Corporate Sustainability and ESG Specialist at Fluidra

A strategic foundation for global growth

For Fluidra, electronic signatures have become part of a broader approach to digitalizing business processes while maintaining security, legal compliance and operational consistency across an international organization.

This is particularly visible in Human Resources. Fluidra’s HR teams use electronic signatures for employment contracts, onboarding documentation, terminations, contractual amendments and other employee-related processes. Digitizing these workflows makes document management faster while improving accuracy, traceability and accessibility.

The same model also supports Fluidra’s continued international growth. A solution that can be extended across companies and departments makes it possible to standardize digital processes while responding to different operational and regulatory requirements.

By combining digitalization, compliance and sustainability, the electronic signature project demonstrates how trusted digital processes can evolve from an individual departmental use case into an infrastructure supporting the wider organization.

“The digital signature platform has revolutionized our HR processes, making document management fast and contributing to our digital transformation efforts.”

Judit Gispert, HRBP for Central Europe at Fluidra


Disclaimer: This success story was originally created and published by Signaturit. Following the integration of Signaturit into the Namirial Group, the content has been adapted for publication on the Namirial website for informational and archival purposes. The figures, brand references, product details and results described relate to the customer experience at the time of the original project and may not reflect current products, services or outcomes.

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