CUBRO: Electronic Signature to Speed Up Online Furniture Sales

CUBRO sends and receives customer-signed technical drawings within minutes using electronic signature, with no need to visit a physical store. This has allowed them to speed up online sales of their designer furniture.

CUBRO is a designer furniture brand that lets customers customize furniture built on IKEA frames. Their approach combines IKEA structures and interiors with doors, drawers and panels in a wide range of colors and finishes, favoring sustainable, high-quality materials.

Their sales process is digital, letting customers design their kitchen, wardrobes or bathrooms from the comfort of home, supported by technology and physical samples sent by mail.

How does it work?

• The customer designs their kitchen using IKEA structures. If they need advice, the team can help.
• They choose finishes from all customization options available.
• Delivery and assembly: within 4 to 6 weeks, CUBRO ships ready-to-install fronts. They can also arrange assembly.

The Challenge: Offering the Best Online Furniture Shopping Experience

Buying a custom furniture product involves a great deal of communication between the Design team and the customer. During this process, it’s essential to validate the technical drawings so the customer is fully aware of the exact dimensions of the piece they’re purchasing.

The customer needs to approve this document, as it becomes the contractual basis for manufacturing their custom product. That’s why digitalizing it and letting customers approve it online was essential for CUBRO in streamlining operations.

Solution: Digital Signature to Complete the Purchase

Customers electronically sign the technical drawings of the furniture in a simple, intuitive way from anywhere.

Thanks to Namirial‘s advanced biometric electronic signature, CUBRO has streamlined this important process, avoiding trips to a store.

Workflow:

• CUBRO sends the customer the technical drawings of the furniture to sign from Namirial‘s platform.
• The customer reviews and signs the drawings from their phone or computer, anytime and anywhere, easily and intuitively.
• Once signed, the contract is automatically transmitted to the Design department and manufacturing of the custom project begins.
• CUBRO wastes no time on follow-ups or paper files.

“With Namirial, we’ve managed to achieve our main technology goal: improving the online sales process.”

— Jaime Pont, Co-founder of CUBRO

Results: 100% Online, Legal and Secure Sales

With Namirial, CUBRO has achieved one of its key technology goals: reducing friction in a complex, made-to-order online buying process. Customers looking for custom furniture can do so from the comfort of their home, with every possible customization option and greater agility — without needing to visit a store.

Moreover, with this electronic method, while delivering the best customer experience, they also guarantee the legal validity of the transaction, since a commercial contract signed electronically holds the same legal weight as one signed in person.

“Within minutes, we have the technical drawings signed by the customer, with no need to visit a physical store.”

— Jorge Cienfuegos, Co-founder of CUBRO

Electronic Signature for SMEs and Freelancers

Thanks to Namirial‘s electronic signature – which allows requesting or performing 100% legal electronic signatures from any device with no app installation required – SMEs and freelancers save on the travel costs of sending contracts back and forth, and reduce the space taken up by physical filing along with paper expenses.

But most importantly, by using the web platform, these professionals free up a significant amount of time currently spent on document-signing tasks, redirecting it, for example, toward giving more attention to and growing their businesses.

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Disclaimer: this success story was originally produced and published by Signaturit. Following the integration of Signaturit into the Namirial Group, it is now hosted on the Namirial website for archival and informational purposes. The results, figures, branding, and product references reflect the customer experience at the time of original publication and may no longer represent current offerings or outcomes.