Gertrudis Camps Adserà is responsible for marketing and communication strategy for the Iberian and Latin American markets, driving the company’s positioning, demand generation, and relationships with the key players of the digital ecosystem. With more than a decade of experience in digital transformation and strategic management, she has coordinated the definition of roadmaps, collaboration frameworks, and high-level dialogue spaces designed to generate economic and social impact through digitalisation, particularly in the fields of digital identity and trust services in regulated sectors. She also plays an active role in initiatives and specialised forums on regulation, innovation, and digital trust across the region.